Ray White
Project Marketing
The #1 CRM for property projects
Property projects are more than just developments; they're where dreams find a home. Deliver fast, more personalised experiences using Property Shell, designed to streamline the development, marketing, sales, and lease-up of new projects.
Businesses of all sizes
Develop. Market. Sell. Lease.
For lasting success, every buyer should feel uniquely valued. Property Shell provides the tools to boost sales, streamline processes, gain insights, and enhance collaboration, giving your projects the competitive edge to thrive.
80,000+
properties brought to life
$60 Billion+
of real estate and counting
Drive record breaking sales launches
From automatic lead capture to AI powered lead scoring, drive first class sales results from first contact to contract.
Unleash the power of transparency
Unleash the power of precision and passion. Experience the thrill of record-breaking sales launches with our innovative solutions that captivate buyers and ignite success beyond imagination.
Perfect your buyer experiences
The future of property is here. Create amazing buyer experiences through the power of automation, communication, marketing and customer engagement journeys.
One platform, seamless collaboration
Gain an immersive, real-time insight into your project, providing you with complete visibility over pricing, sales milestones, availability, specifications, buyer profiles, settlement risks, and beyond.
A fully integrated suite of products
CRM & Lead Management
From automatic lead capture to AI powered lead scoring, track every digital touchpoint, reducing time and effort getting from first contact to contract.
Stock Management
Fine tune multi-stage releases of commercial and residential build-to-sell projects and easily adjust pricing, availability and get real-time insights on what’s selling, agent performance and marketing campaign performance.
Marketing Automations
Create nurture journeys that improve customer experience from enquiry to settlement through customised lead funnels that optimise your traffic conversion.
Contract Management
Centralise the entire contract and document management process to drive a simplified, collaborative and harmonised back office.
Payment Solutions
Simplify your finance management and gain full visibility over the payments process from purchaser payments and deposits through to automated commission generation and accounting software integration.
Sales Optimisation
Spend more time engaging with quality leads. Turn on the AI sales optimisation feature to let our algorithm rank leads based on their likelihood of converting.
Settlement Management
Drive communications, book and manage appointment and inspections and manage the entire settlement and completion process with active buyer engagement, reporting and risk mitigation management.
Interactive Mapping
Real-time interactive maps for display suites and on project websites display stages, releases, sales status, size, and more.
Who we help
For Property Developers
Industry leading property developers use Property Shell to revolutionise their business.
For Project Marketers
For Law Firms
Boutique to global
Empowering property development and project marketing ventures of every scale—whether small, medium, or large—with unwavering support and tailored solutions.
A great platform, a great team, and one of the best investments in time and money we have made to date. The platform easily integrates with almost any piece of software, and the team have been communicative and proactive to work with. HIGHLY recommend!
The implementation of Property Shell has revolutionised our sales tracking processes, enabling us to work seamlessly and stay consistently updated in real-time. This program has provided us with a range of benefits, from effortlessly generating reports to receiving invaluable support from the team. Overall, Property Shell has proven to be an exceptional software solution for our needs.
One of the standout aspects of Property Shell is their exceptional support. Whenever we encountered any challenges or had questions, their support team was there to assist us promptly. Their response time was remarkably quick, and their willingness to go the extra mile to find solutions was highly commendable. It's evident that they genuinely care about their clients and strive to provide the best possible experience.
We're extremely happy with Property Shell and would highly recommend it for any business wanting to streamline their lead management. Property Shell is very intuitive and easy to use. Our whole team uses it on a daily basis and it's totally revolutionised lead capturing and management for us.
Property Shell's software is extremely user friendly which was part of our criteria as a National Developer. Their platform's real-time communication and document management features have facilitated seamless coordination. The backend service has been second to none as the customer service we have received has been fantastic.
I am thrilled to share my positive experience with PropertyShell, a remarkable CRM software for property developers. This platform has greatly simplified our processes and delivered significant time savings. PropertyShell's reporting and analytics capabilities have provided valuable insights for informed decision-making. The software's customer service has been exceptional, with prompt and knowledgeable support whenever we needed assistance.
Property Shell has proven to be an invaluable asset for our projects. It offers unparalleled efficiency, user-friendliness, and seamless navigation. Moreover, their outstanding customer service sets them apart. The dedicated team at Property Shell is always available and ready to assist - just a call away. As locals from Melbourne, they truly understand our unique needs, making our conversations even more productive. We highly recommend Property Shell to all developers out there, as they provide exceptional value for money and deliver an excellent service.
I am delighted to leave a five-star review for Property Shell, as their commission capabilities, sales and property software, and exceptional customer service have exceeded my expectations. This software has become an indispensable asset for our business, and the team behind it has consistently demonstrated their commitment to delivering a tailored solution to suit our specific requirements.
Pricing for businesses of all sizes
Developments
$99-$299 per property
No setup fees, all-inclusive of our service and support, data migration, integrations, customisation, training and complete ongoing support.
Let’s start Project Marketing
$99-$299 per sale
No setup fees, all-inclusive of our service and support, data migration, integrations, customisation, training and complete ongoing support.
Let’s start Custom
Contact sales
No setup fees, all-inclusive of our service and support, data migration, integrations, customisation, training and complete ongoing support.
Let’s start 
Frequently asked questions
General
What is Property Shell?
How does Property Shell drive lead generation and buyer engagement?
Does Property Shell integrate with other platforms?
What types of services does Property Shell provide?
How long does it take to implement Property Shell?
Where can I learn more about Property Shell career opportunities?
Is Property Shell available on mobile and tablet apps?
