The all-in-one platform for property developers and marketers
From first enquiry to settlement, manage leads, stock, contracts and buyer workflows in one platform built specifically for property projects.
Everything your team needs in one platform
Property Shell was built specifically for developers and project marketers — connecting enquiry, stock, contracts, payments and settlements in one platform designed for the realities of project sales.
Purpose-built for project sales
Support the workflows that matter in property projects, from lead capture and buyer management through to stock releases, contracts and settlement progression.
Numbers that matter
Measure marketing performance, conversion rates, sales progress and settlement outcomes with the visibility your team needs to make better decisions across the full project lifecycle.
Connected teams, connected operations
Bring sales, marketing, contracts, payments and project workflows into one platform so everyone works from the same information, stays aligned and moves projects forward together.
Powerful feature set, built for scale
From lead capture and stock control to contracts, payments and settlement workflows, Property Shell brings the key capabilities of project marketing and sales into one connected platform.
- Capture and centralise every lead
- Automate follow-up and lead progression
- Maximise pipeline conversion
- Real-time availability & pricing
- Buyer reservation workflows
- Stock reporting & insights
- Email & SMS nurture journeys
- Launch-day campaign templates
- Behaviour-triggered sequences
- Campaign performance tracking
- Centralised contract management
- Contract variations and upgrades
- Sales automation and communication
- Deposit & trust account management
- Commission generation & tracking
- Accounting software integration
- Payment reporting
- Buyer communication workflows
- Inspection & appointment scheduling
- Risk and compliance management
- Completion tracking & reporting
Four steps to better project outcomes
Property Shell gives your team the structure, visibility and workflows needed to move projects forward with less friction from lead capture to settlement.
Capture leads with native integrations
Connect your lead sources with ease, measure what is working, focus spend where it performs, and turn more of the right leads into sales.
Automate your marketing
Run targeted email, SMS and buyer journeys automatically, with clearer visibility into the campaigns and touchpoints driving conversion.
Progress sales with confidence
Track availability, buyer activity, contracts and next steps in one place so sales move forward with greater clarity and control.
Settle with ease
Coordinate communications, settlement bookings and final workflows in one platform, with built-in risk management to keep settlements on track.
For teams driving property projects
Property Developers
Managing a property project across disconnected tools means data gaps, manual updates, and decisions made on incomplete numbers. Property Shell gives development teams a single source of truth across the entire project lifecycle.
Project Marketing Agencies
Project marketing agencies are often managing multiple clients, campaigns and projects at once — with pressure to move quickly and stay on top of every lead, launch and sales process. Property Shell brings lead management, marketing automation, stock visibility and performance reporting into one platform built for the speed and complexity of project sales.
Trusted by leading property teams
We powers projects of every scale.
“Setting up business systems from scratch is usually a painful process, but with Property Shell we were live in weeks, and the full setup, including property portal integrations came at no extra cost. The equivalent Salesforce implementation would have run into six figures before we could even start managing leads. We've since asked for things well beyond what most agencies would need and Lloyd's team has delivered every one of them.”
“Property Shell is an incredibly valuable platform that our sales and marketing teams rely on every day. From capturing and managing lead information through to tracking sales conversions, it provides everything we need to efficiently manage the customer journey from enquiry to settlement.”
“Property Shell has delivered returns we hadn't even anticipated. What we save in time and resources every month far exceeds the cost of the platform. We wish we had made the switch sooner."
“Property Shell has become the central hub for all of our project activity. Every team member knows exactly where things stand, deadlines are met and nothing gets missed. It's the backbone of how we run our developments."
“McGrath Projects had been looking for a bespoke solution for our CRM needs and had considered several ‘off the shelf’ options. We then met the team at Property Shell. They went to great lengths to understand our business – particularly the journey both buyers and developers take when marketing a project ‘off the plan’. From onboarding through to ongoing support, the Property Shell team has been exceptional."
See Property Shell in action
Book a 15-minute, no-obligation conversation about our platform and your needs.
Frequently Asked Questions
Got questions? Our team is here to help you find all the answers!
What is Property Shell?
Property Shell is a comprehensive software platform tailored for property development and project marketing businesses. It streamlines processes, enhances collaboration, improves buyer experiences, and boosts sales outcomes, resulting in increased efficiency and profitability for your projects.
How is Property Shell different from Salesforce or HubSpot?
Salesforce and HubSpot are built for general sales pipelines. They can be configured to work in property — but configuration isn’t the same as purpose-built. Property Shell was designed from the ground up around the complexity of off-the-plan property projects: multi-stage stock releases, contract-to-settlement workflows, trust accounting, interactive mapping for display suites. These aren’t add-ons or integrations. They’re core to the platform.
How long does it take to implement Property Shell?
The time required to implement Property Shell depends on you and the size of your projects and business. In some instances, we can get you set up in just a few days. Generally, we say allow approximately 3-4 weeks for us to work with you and your team or more depending on your exact requirements.
We’re a smaller team. Is Property Shell built for us?
Yes. Property Shell is used by boutique developers managing single projects and national agencies running dozens simultaneously. The platform scales with you - start on Essential with core CRM and project management and move to Performance or Advanced as your team and pipeline grow. You only pay for the capability you need today.
Is there a mobile app?
Yes - Property Shell is available on iOS and Android across all plans. Your team can manage leads, update stock, track tasks, and stay across project activity from anywhere - on site, in a display suite, or on the road.
What happens after I submit a demo request?
Our team will follow up within one business day to confirm a time and learn a little about your current setup and projects. The demo itself is a personalised 30-minute session - we’ll focus on the modules most relevant to your role and workflow, not a generic product walkthrough. No commitment required.