2025’s Standout Projects and the Agencies That Made Them Happen

2025 was a challenging year for launching new development projects in Australia. Despite economic headwinds and cautious buyer sentiment, the market witnessed the release of some truly remarkable developments—from expansive masterplanned communities to ultra-luxury boutique apartments along the coast. The diversity and ambition of these projects reflect a resilient industry pushing boundaries in design, scale, and lifestyle offerings.

Driving these successes were Australia’s top project marketing agencies. In a year when the average dwelling price surpassed $1 million for the first time, these firms navigated shifting market dynamics to deliver standout pre-sales campaigns. Their strategic insight, deep market knowledge, and creative execution helped developers connect with buyers and bring bold visions to life. Here are the standout performers of 2025.

SRM Residential

SRM Residential, originally the residential projects division of global real estate powerhouse CBRE, has evolved into a leading force in Sydney’s off-the-plan apartment market. Founded by a team of directors with deep roots in the industry since the early 2000s, SRM leverages decades of experience and a legacy of institutional excellence. The firm specialises in end-to-end project marketing, from site acquisition and design input to sales strategy and execution. With a focus on premium developments and a reputation for delivering results in competitive urban markets, SRM Residential continues to shape Sydney’s skyline while maintaining the professional rigor and global perspective inherited from its CBRE origins.

Current Projects:

• AURA by Aqualand: is a 29-storey tower in North Sydney with 386 luxury residences and a vibrant hospitality precinct, designed to elevate harbourside living.
• Hyde Metropolitan: is a 55-storey luxury tower by Deicorp overlooking Hyde Park, offering a limited collection of 1, 2, and 3-bedroom residences and penthouses with uninterrupted city, park, and harbour views.
• One Circular Quay: is a 60-storey luxury tower in Sydney by Lendlease featuring 158 premium residences and Australia’s first Waldorf Astoria hotel, redefining waterfront living between the Opera House and Harbour Bridge.

YPM Avanti

YPM Avanti is a leading project marketing agency with a strong footprint across Brisbane, the Gold Coast, and Melbourne, known for its integrated approach to off-the-plan residential sales. With over $3.2 billion in new development sales and more than 3,600 properties sold, the agency combines in-house branding, digital, and sales expertise to deliver data-driven campaigns that consistently outperform market benchmarks. Their recent expansion into Burleigh Heads signals a strategic focus on high-growth coastal markets, where lifestyle-led developments continue to thrive.

Current Projects:

• Epsilon Tower 2, Broadbeach Island: 57-storey tower within The Star Residences, featuring premium amenities and a 5-Star Green Star Design rating.
• Cypress Terrace, Palm Beach: Boutique luxury residences developed in partnership with Brique Projects.
• ARC by Spyre Group, Brisbane: Architecturally striking riverside residences focused on lifestyle and design.
• Sorano House, Kangaroo Point: Design-led boutique development setting new benchmarks in the area.

Colliers

Colliers Residential, founded as part of the global Colliers brand, has evolved into Australia’s only truly national project marketing agency, with nearly 30 years of experience across all major residential asset classes. Under the leadership of Managing Director Diana Sarcasmo, the agency delivers institutional-grade strategy and execution—combining site acquisition, product positioning, and sales delivery at scale. In a year defined by cautious buyer sentiment and rising price thresholds, Colliers has maintained strong performance through data-led campaigns and deep developer partnerships.

Current Projects:

• Ancora at Collins Wharf, Docklands VIC – 303 waterfront residences from $745,000.
• Harbour Shores, Biggera Waters QLD – 230 residences from $990,000, completion mid-2026.
• The Residences at Wahroonga Estate, NSW – 133 heritage precinct apartments from $990,000.
• Atlas, Melbourne VIC – Landmark tower under construction, completion by 2029.
• Palm House, Harbour Shores QLD – Latest release in Lewis Land Group’s coastal masterplan.

RPM Group

Founded in 1994 by Eric Dick, RPM Group has grown into one of Australia’s most influential project marketing and property advisory firms, with a strong presence across Victoria, Queensland, and New South Wales. Originally focused on residential land estates, RPM now offers a full-service platform spanning land, townhomes, apartments, and medium-density developments. RPM combines deep market intelligence, in-house research, and strategic sales execution to support developers from acquisition through to sell-out. Their strength lies in greenfield and mid-ring suburban markets, where affordability and lifestyle continue to drive demand.

Current Projects:

• SOL by Walker, Maroochydore QLD – 250 luxury apartments including penthouses, part of a major coastal precinct.
• Highett Common, Highett VIC – 365 architecturally designed apartments from $725,230, completion expected late 2025.
• Olio, Officer VIC – 156 townhomes in Melbourne’s southeast growth corridor, priced from $485,000.
• Eliston Place, Clyde VIC – 116 townhomes and land lots in a masterplanned community.
• Waterlea, Walloon QLD – 1,650-lot masterplanned estate in Ipswich’s western corridor.

Oliver Hume

Oliver Hume is a privately-owned project marketing agency with over 70 years of experience, operating primarily across Victoria, Queensland, and South Australia. Specialising in land estates, townhomes, and emerging land lease communities, the firm is known for its deep market research capabilities and strong developer partnerships. Under CEO Julian Coppini, Oliver Hume has positioned itself as a leader in large-scale masterplanned communities and lifestyle-driven precincts, with a focus on growth corridors and suburban expansion.

Current Projects:

• Calli, Upper Coomera QLD – 196-lot masterplanned community in the Gold Coast hinterland.
• Rathdowne, Wollert VIC – Flagship Villawood estate with town centre and residents club.
• Springwood, Gawler East SA – Lifestyle precinct 40 minutes from Adelaide.
• ReGen Living, Waurn Ponds VIC – $130M land lease community for over-55s.
• Waterlea, Walloon QLD – 1,650-lot masterplanned estate in Ipswich’s growth corridor.

The Ray White Network

Ray White Projects is the specialist project marketing arm of the Ray White Group—Australia’s largest real estate network—offering end-to-end sales and marketing services for residential developments across Sydney, Brisbane, the Gold Coast, Adelaide, and Canberra. With roots dating back to 1902 and a legacy built on relationships, the division is led by Managing Partner Eddie Mansour and Director Kieron Stedman, who bring decades of experience in off-the-plan sales, site acquisition, and strategic campaign execution. Ray White Projects is known for its ability to scale across boutique and large-format developments, leveraging local market knowledge and national reach to deliver consistent results for developers in both prestige and growth corridors.

Current Projects:

• The Centennial Collection, Bondi Junction NSW – Sold out Sky Homes and 3-bed apartments; limited 2-bed stock remaining.
• Pearl, Bondi NSW – Boutique coastal residences in one of Sydney’s most desirable suburbs.
• Adorn, Cremorne NSW – 13 luxury residences unveiled with strong early buyer interest.
• The Grande by Geocon, Canberra ACT – Premium development launched with high demand.
• Mariso, Adelaide SA – Exclusive esplanade townhouses, fully sold out with over 790 enquiries.

LJ Hooker Project Marketing ACT

LJ Hooker Project Marketing ACT is the specialist development sales division of Australia’s most recognised real estate brand, operating as the largest and most active project marketing team in Canberra. Led by Managing Director Andrew Ligdopoulos and supported by directors David Shi, James Herbert, and Keenan Veraar, the group combines deep local expertise with national reach, consistently ranking among the top-performing sales offices in the country. With a focus on multi-unit, townhouse, and apartment developments, LJ Hooker ACT is known for its ability to deliver high-volume campaigns while maintaining personalised service and strategic oversight.

Current Projects:

• The Eastbourne, Parkes – Luxury 1, 2, and 3-bedroom residences and penthouses with lake and park views in Canberra’s Parliamentary Triangle.
• Botanical, Turner – Architecturally distinctive homes at the gateway to Canberra’s CBD.
• Raya, Gungahlin – Boutique apartments designed for lifestyle and convenience in Canberra’s northern growth corridor.