Property Shell Blog

In an increasingly automated world, the power of human connection remains paramount. This is particularly true in the realm of property development, where building trust and rapport with buyers is crucial. Leveraging technology, while maintaining a personal touch, is the key to success in today’s market.

This feature allows you to track opens and link clicks on emails sent from Property Shell. It provides a more in-depth understanding of your email engagement, enabling you to see which links your leads are interacting with. Unlike traditional EDM campaigns that provide aggregate data, our new feature offers granular insights into individual email engagement.

Push notifications are instant alerts that pop up on your mobile device or computer. For salespeople, these notifications are a game-changer. They provide real-time updates when a lead is assigned to you or when a lead engages with a tracked email.

We've seen firsthand how a well executed project launch can make all the difference in the world of development sales and project marketing so we wanted to outline the takeaways from hundreds of successful launches on Property Shell.

In recent years, the real estate industry has undergone a profound transformation, largely driven by data. Technological advancements and customised solutions have made it increasingly feasible for property developers, project marketing firms, and real estate agencies to embrace data-driven practices. In this blog post, we’ll explore key strategies for implementing a data-centric approach and discuss why digital-first organisations are well-positioned for success in 2024.