Property Shell Blog

From property news through to tech trends and feature upgrades, Property Shell helps you to keep close to all things property. Subscribe below for news delivered straight to your inbox.

Balancing Development With the Preservation of the Environment

By uniting responsible development with environmental conservation, Woodbury Ridge creates lasting value for its homeowners while safeguarding the natural heritage for generations to come. Indeed, it serves as an inspiring model for sustainable practices that other developments across the country can emulate and draw inspiration from.

Navigating the Pitfalls in CRM Pricing

Effective planning and budgeting is critical in real estate development. However, the planning fallacy, hidden costs, and the law of sunken costs can complicate these processes. In this blog post, we will explore how generic CRM systems exploit the planning fallacy through hidden cost structures, while highlighting the benefits of a comprehensive and transparent solution like Property Shell. By understanding these concepts, property professionals can make informed decisions, accurately forecast technology spending, and avoid unexpected financial surprises

Simplify Your Tech Stack And Sell More Efficiently


In the fast-paced world of real estate development and project marketing, staying ahead of the curve is crucial for success. As technology continues to revolutionise the industry, companies are realising the importance of streamlining their operations, reducing costs, and embracing digital transformation.

Tech Savvy Strategies: Adaptability and Agility


The real estate market is notoriously volatile, and periods of economic uncertainty can exacerbate this unpredictability. The recent collapses of a major home builder in Australia and US banks have underscored the importance of sustainability in the industry. By embracing technology that can respond quickly to market changes, real estate companies can position themselves for success in a challenging market.