Property Shell Blog

From property news through to tech trends and feature upgrades, Property Shell helps you to keep close to all things property. Subscribe below for news delivered straight to your inbox.

Navigating Disruption: Embracing Data-Driven Strategies in 2024


In recent years, the real estate industry has undergone a profound transformation, largely driven by data. Technological advancements and customised solutions have made it increasingly feasible for property developers, project marketing firms, and real estate agencies to embrace data-driven practices. In this blog post, we’ll explore key strategies for implementing a data-centric approach and discuss why digital-first organisations are well-positioned for success in 2024.

New Feature | Interactive Mapping

We’re thrilled to introduce a new feature that will revolutionise the way property development teams and project marketers navigate their projects – Interactive Mapping. This tool is crafted to boost project visibility and elevate the customer experience specifically on townhouse land subdivision projects.

Feature Update | Lead Scoring

With Lead Scoring, Property Shell isn't just offering a tool; it's providing a strategic advantage. By focusing your efforts on leads that are statistically more likely to convert, you can optimise your time and resources, ultimately boosting your overall efficiency and success rate.

A Strategic Guide to Incremental Real Estate Tech Adoption

As the real estate industry braces for the era of digital transformation, the plethora of property tech solutions can be overwhelming. Determining what is essential and what is merely a task can be challenging. Instead of opting for an all-encompassing approach, consider embracing technology one step at a time. Here are some strategic tips for gradually incorporating tech into your real estate business, saving both time and money.