Property Shell Blog

From property news through to tech trends and feature upgrades, Property Shell helps you to keep close to all things property. Subscribe below for news delivered straight to your inbox.

Feature Spotlight: Email Engagement and Tracking

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This feature allows you to track opens and link clicks on emails sent from Property Shell. It provides a more in-depth understanding of your email engagement, enabling you to see which links your leads are interacting with. Unlike traditional EDM campaigns that provide aggregate data, our new feature offers granular insights into individual email engagement.

Navigating Disruption: Embracing Data-Driven Strategies in 2024

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In recent years, the real estate industry has undergone a profound transformation, largely driven by data. Technological advancements and customised solutions have made it increasingly feasible for property developers, project marketing firms, and real estate agencies to embrace data-driven practices. In this blog post, we’ll explore key strategies for implementing a data-centric approach and discuss why digital-first organisations are well-positioned for success in 2024.

New Feature | Interactive Mapping

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We’re thrilled to introduce a new feature that will revolutionise the way property development teams and project marketers navigate their projects – Interactive Mapping. This tool is crafted to boost project visibility and elevate the customer experience specifically on townhouse land subdivision projects.