Feature Spotlight: Email Engagement and Tracking

1 minute read

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We’re excited to introduce our new feature - Email Engagement and Tracking.

This feature allows you to track opens and link clicks on emails sent from Property Shell. It provides a more in-depth understanding of your email engagement, enabling you to see which links your leads are interacting with. Unlike traditional EDM campaigns that provide aggregate data, our new feature offers granular insights into individual email engagement.

With this feature, you can answer critical questions such as: Did the email lead the recipient to your website? When did they open it? How many times was it opened, and what links did they click on?

Moreover, this feature contributes more data to the AI-powered Lead Score. This gives you a unique perspective on your leads, focusing on who is most likely to convert and who is most engaged with your content. It’s just one of the ways we strive to track all digital touchpoints with leads automatically, providing marketing teams with more comprehensive data and sales teams with a complete picture of each lead.

In conclusion, our new Email Engagement and Tracking feature is a significant step towards reaching more qualified leads and converting them into happy homebuyers. It’s part of our ongoing effort to provide the most effective and innovative tools in the industry, and we’re excited to see how it will help our users achieve their goals.


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