YarraBend | Property Development CRM Case Study

Yarrabend

Glenvill partnered with Property Shell to establish a single source of truth and a focal point for the entire business to manage their projects. The software solution was designed to be accessible to everyone, including the finance team, development managers, management, sales teams, on the ground salespeople, external channels, administration staff, marketing, and customer care team.

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Businesses of all sizes

Vertically integrated property development

Through Property Shell, Glenvill enjoys a single source of truth with collaboration across teams internal and external teams empowered by technology.

Masterplanned community
1300+ dwellings
Multi-stage releases spanning 10+ years

Before Property Shell

Glenvill adopted a generic CRM platform to meet their needs which was labour intensive, even with an in-house IT team. Problems with integrations specific to the property industry meant that important lead sources weren’t being captured. Furthermore, user adoption was low, especially by the sales team because the system was not user friendly. The effect of the system not being purpose built and poor usability effected the entire business and customer experience.

Generic CRM solution
Poor user adoption
Lack of property-specific integrations

Result

The partnership with Property Shell allowed Glenvill to streamline their business processes, increase efficiency, and provide top-tier customer care. With a single source of truth and streamlined processes, they were able to manage their projects more effectively and drive sales growth. The software solution also provided full visibility over the entire project, ensuring stakeholders had access to real-time updates and facilitating collaboration among all teams.

76% increase in user adoption
85% overall improvement in buyer experience
90% Increase in collaboration and visibility across teams

Features to Help Manage your property business

CRM & Lead Management

From automatic lead capture to AI powered lead scoring, track every digital touchpoint, reducing time and effort getting from first contact to contract.

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Payment Solutions

Simplify your finance management and gain full visibility over the payments process from purchaser payments and deposits through to automated commission generation and accounting software integration.

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Settlement Management

Drive communications, book and manage appointment and inspections and manage the entire settlement and completion process with active buyer engagement, reporting and risk mitigation management.

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