Property Shell vs Lasso CRM
Property Shell is a CRM for selling new developments that takes a sale from the first inquiry through inventory, contracts and deposits to closing. Lasso CRM is the lead management and marketing CRM that ECI Software Solutions sells to homebuilders. Lasso's product pages center on capturing and nurturing leads, and ECI sells lot maps and online option selection as separate products in the same suite.
Property Shell and Lasso CRM, at a glance
Both sell in North America. Property Shell suits developers of condos, townhomes and single-family communities, and homebuilders who want the whole sale on the same record as the lead. Its team, with members in Canada and the US, trains your people and stays with you from launch to the last units.
Checked against propertyshell.com and Lasso CRM's pages on ecisolutions.com in October 2026. "Not listed" means the vendor's product pages do not mention it.
Where Property Shell differs
Lead scoring that tells your team who to call first
Lasso gives each prospect a rating. Property Shell's scoring model weighs up to 50 lead metrics, from calls and emails to meetings and last contact, and you can change the weights. Inquiries from your website, landing pages and Meta lead ads are followed up by email, text or WhatsApp.
Sales optimization →One record from first inquiry to closing
The record your sales team opens at the first call is the one your finance team works from later. Inventory, deal terms and dates, deposits and the closing date all attach to it, so nobody rebuilds the buyer in another system. Lasso concentrates on capturing and nurturing leads. ECI covers lot maps (LotVue) and online option selection (Insearch) with separate products in its Homebuilder Sales & Marketing Suite.
Inventory and deal terms next to the buyer
In Property Shell, each unit or lot shows its price, status, specs, buyer and closing risk on one screen. Prices and availability change instantly, and you can allocate inventory to brokers and sales groups. Deal terms and key dates are tracked on the same record, and those dates trigger the buyer's next steps.
Support from people who know project sales
Property Shell is focused on one job: the CRM that runs project sales. Training and implementation are done by people who know new-development sales, and the same team stays with you from launch through to the final 10 to 15% of units. Customers rate its customer service 5.0 on Capterra (29 reviews, October 2026).
Closing risk you can see early
Property Shell gives every transaction a closing risk score, and buyer and appraisal inspections are booked with automatic reminders. After closing, defects are logged with photos through the defects period.
Closing management →
A site map that is part of the CRM
Property Shell's interactive map shows live availability for each unit or lot, in the sales center and on your project website, with access set by role. It updates as you sell. ECI offers lot maps through LotVue, a separate product in Lasso's suite.
Interactive mapping →Builders on MarkSystems or LotVue, or on SAPPHIRE Build, get ready-made connections, and ECI sells Lasso in one suite with LotVue, Insearch and AvidCX.
Lasso shows which pages a lead has visited and alerts reps when a prospect comes back.
Lasso publishes REST API documentation with webhooks.
Lasso has served North American homebuilders since 2005.
Pricing and implementation
Property Shell prices each customer individually, per user or per project, based on the plan, the modules you need and the size of your projects. Billing is monthly with no setup fees. The four tiers and their features are on the pricing page. Implementation typically takes 3 to 4 weeks, and you can roll out one module or one project at a time.
Lasso sells through a demo and does not publish prices or an implementation timeline on its website. ECI offers paid consulting for sales process setup and training. Prices quoted for either product on third-party sites may be out of date, so check current pricing with each vendor.
Moving from Lasso to Property Shell
Data migration, onboarding and training
Every plan* includes data migration, onboarding and training.
Set up with the Property Shell team
The Property Shell team sets up your inventory, contracts and workflows with you.
One project at a time
You can move one project first while the others finish in Lasso.
*The Advanced and Enterprise plans add advanced data migration services, and Enterprise adds dedicated onboarding and implementation.
Trusted by leading property teams
We power projects of every scale.
“Setting up business systems from scratch is usually a painful process, but with Property Shell we were live in weeks, and the full setup, including property portal integrations came at no extra cost. The equivalent Salesforce implementation would have run into six figures before we could even start managing leads. We've since asked for things well beyond what most agencies would need and Lloyd's team has delivered every one of them.”
“Property Shell is an incredibly valuable platform that our sales and marketing teams rely on every day. From capturing and managing lead information through to tracking sales conversions, it provides everything we need to efficiently manage the customer journey from enquiry to settlement.”
“Property Shell has delivered returns we hadn't even anticipated. What we save in time and resources every month far exceeds the cost of the platform. We wish we had made the switch sooner."
“Property Shell has become the central hub for all of our project activity. Every team member knows exactly where things stand, deadlines are met and nothing gets missed. It's the backbone of how we run our developments."
“McGrath Projects had been looking for a bespoke solution for our CRM needs and had considered several ‘off the shelf’ options. We then met the team at Property Shell. They went to great lengths to understand our business – particularly the journey both buyers and developers take when marketing a project ‘off the plan’. From onboarding through to ongoing support, the Property Shell team has been exceptional."
Questions about Property Shell and Lasso CRM
Still have questions? Our team is here to help you find all the answers!
Is Property Shell an alternative to Lasso CRM?
Yes. Both are CRMs for new-home and new-development sales. Lasso focuses on lead management and marketing for homebuilders. Property Shell covers leads too, and adds inventory, contracts, deposits and closing. Customers rate its customer service 5.0 on Capterra (October 2026).
Is Property Shell available in the US?
Yes. Property Shell serves North America, Australasia and South East Asia, with team members in Canada and the US. Pricing is customized for each customer, per user or per project.
Which is better for condo developers?
Lasso is built around homebuilder communities, and its product pages focus on leads and marketing. Property Shell manages condo, townhome and single-family projects with unit inventory, broker allocation, contracts, deposits and closing on the same record as each buyer.
How much does Property Shell cost compared with Lasso CRM?
Property Shell has four plans (Essential, Performance, Advanced and Enterprise), billed monthly with no setup fees. The price is quoted per user or per project, for your team. Lasso does not publish prices and quotes after a demo.
How long does it take to switch from Lasso to Property Shell?
Implementation typically takes 3 to 4 weeks, depending on the number of projects and how much data moves across. Teams can start with one project and add others later.
See Property Shell on your project
Bring one live or upcoming project to the call. We will show you how leads, inventory, contracts, deposits and closing would run for it in Property Shell.
