Property Shell vs Propertybase
Property Shell is a CRM for selling new developments. It takes a sale from the first inquiry through inventory, deal terms and deposits to closing. Propertybase is a real estate CRM built on Salesforce, owned by Lone Wolf Technologies and sold to brokerages, agents and teams. Its product page centers on leads, listings, transactions, e-signature and commissions.
Property Shell and Propertybase, at a glance
The names are similar, but the two are separate companies with separate products. Property Shell suits developers of condos, townhomes and single-family communities, and homebuilders who want the whole sale on the same record as the buyer. Its team, with members in Canada and the US, trains your people and stays with you from launch to the last units.
Checked against propertyshell.com and Propertybase's pages on lwolf.com in October 2026. "Not listed" means the vendor's product page does not mention it.
Where Property Shell differs
Lead scoring your team can tune
Property Shell weighs up to 50 lead metrics, from calls and emails to meetings and last contact, and you choose how much each one counts. Inquiries from your website, landing pages and Meta lead ads are followed up by email, text or WhatsApp. Propertybase scores leads with Salesforce's Agentforce AI and matches them to listings.
Sales optimization →Projects, units and buyers on one record
In Property Shell, every project holds its units or lots, and each buyer record carries the unit, the deal terms and dates, the deposits and the closing date. Sales and finance work from that one record. Propertybase presents its CRM around agents, listings and a deal pipeline that ends at commission payout. Its help center shows that projects, buildings and units can be set up, but its product page does not present them.
Inventory and deal terms next to the buyer
Each unit or lot in Property Shell shows its price, status, specs, buyer and closing risk on one screen. Prices and availability change instantly, and you can allocate inventory to brokers and sales groups. Deal terms and key dates sit on the same record, and those dates trigger the buyer's next steps.
Support from people who know project sales
Property Shell is focused on one job: the CRM that runs project sales. Training and implementation are done by people who know new-development sales, and the same team stays with you from launch through to the final 10 to 15% of units.
Closing risk you can see early
Every transaction in Property Shell gets a closing risk score, and buyer and appraisal inspections are booked with automatic reminders. After closing, defects are logged with photos through the defects period.
Closing management →
A site map and a broker portal in the same system
In the sales center and on your project website, Property Shell's interactive map shows live availability for each unit or lot, with access set by role. SeeShell, an optional add-on, gives cooperating brokers their own login to browse your projects and reserve units, and every reservation lands in the CRM. Neither feature is listed on Propertybase's product page.
Interactive mapping →Propertybase runs natively on Salesforce, with Salesforce Flow, Agentforce AI and more than 4,000 apps on Salesforce AgentExchange.
Propertybase lists customers in more than 60 countries and supports multi-office and multi-territory structures.
Lone Wolf Authentisign is built into Propertybase, so offers are sent, signed and tracked in one place. Property Shell tracks deal terms and dates in the CRM.
Pricing and implementation
Property Shell prices each customer individually, per user or per project, based on the plan, the modules you need and the size of your projects. Billing is monthly with no setup fees. The four tiers and their features are on the pricing page. Implementation typically takes 3 to 4 weeks, and you can roll out one module or one project at a time.
Propertybase lists a starting price of $89 per user per month, billed annually, with the Salesforce license included (checked October 2026). Its website does not list plans, minimum user numbers or an implementation timeline, and it sells through a demo. Prices for either product can change, so check current pricing with each vendor.
Moving from Propertybase to Property Shell
Data migration, onboarding and training
Every plan* includes data migration, onboarding and training.
Set up with the Property Shell team
The Property Shell team sets up your inventory, deal terms and workflows with you.
One project at a time
You can move one project first while the others finish in Propertybase.
*The Advanced and Enterprise plans add advanced data migration services, and Enterprise adds dedicated onboarding and implementation.
Trusted by leading property teams
We power projects of every scale.
“Setting up business systems from scratch is usually a painful process, but with Property Shell we were live in weeks, and the full setup, including property portal integrations came at no extra cost. The equivalent Salesforce implementation would have run into six figures before we could even start managing leads. We've since asked for things well beyond what most agencies would need and Lloyd's team has delivered every one of them.”
“Property Shell is an incredibly valuable platform that our sales and marketing teams rely on every day. From capturing and managing lead information through to tracking sales conversions, it provides everything we need to efficiently manage the customer journey from enquiry to settlement.”
“Property Shell has delivered returns we hadn't even anticipated. What we save in time and resources every month far exceeds the cost of the platform. We wish we had made the switch sooner."
“Property Shell has become the central hub for all of our project activity. Every team member knows exactly where things stand, deadlines are met and nothing gets missed. It's the backbone of how we run our developments."
“McGrath Projects had been looking for a bespoke solution for our CRM needs and had considered several ‘off the shelf’ options. We then met the team at Property Shell. They went to great lengths to understand our business – particularly the journey both buyers and developers take when marketing a project ‘off the plan’. From onboarding through to ongoing support, the Property Shell team has been exceptional."
Questions about Property Shell and Propertybase
Still have questions? Our team is here to help you find all the answers!
Are Property Shell and Propertybase the same company?
No. Property Shell is a CRM for selling new developments, founded in Melbourne in 2014, with team members in Canada and the US. Propertybase is a real estate CRM built on Salesforce and owned by Lone Wolf Technologies since 2021. The two products are not connected.
Is Property Shell an alternative to Propertybase for real estate developers?
Yes. Property Shell is built for developers and new-development sales teams, with inventory, broker allocation, deal terms, deposits and closing on the same record as each buyer. Propertybase's product page is aimed at brokerages, agents and teams.
Is Property Shell available in the US?
Yes. Property Shell serves North America, Australasia and South East Asia, with team members in Canada and the US. Pricing is customized for each customer, per user or per project.
Can Property Shell connect to the tools we already use?
Property Shell connects to Outlook, Gmail, Mailchimp, Aircall, Xero and Meta lead ads, and its Inbound Leads API accepts inquiries from websites, landing pages and ad platforms. Other integrations, including listing sites, can be built for your projects during onboarding.
How much does Property Shell cost compared with Propertybase?
Property Shell has four plans (Essential, Performance, Advanced and Enterprise), billed monthly with no setup fees. The price is quoted per user or per project, for your team. Propertybase lists a starting price of $89 per user per month, billed annually, including the Salesforce license (October 2026).
How long does it take to switch from Propertybase to Property Shell?
Implementation typically takes 3 to 4 weeks, depending on the number of projects and how much data moves across. Teams can start with one project and add others later.
See Property Shell on your project
Bring one live or upcoming project to the call. We will show you how leads, inventory, deal terms, deposits and closing would run for it in Property Shell.
