Property Shell vs Propertybase
Property Shell is a CRM for selling new developments. It takes a sale from the first enquiry through stock, deal terms and deposits to settlement. Propertybase is a real estate CRM built on Salesforce, owned by Lone Wolf Technologies and sold to real estate agencies, agents and teams. Its product page centres on leads, listings, transactions, e-signature and commissions.
Property Shell and Propertybase, at a glance
The names are similar, but the two are separate companies with separate products. Property Shell is built for property developers and project marketers selling off the plan. Its team, with members in Canada and the US, trains your people and stays with you from launch to the last units.
Checked against propertyshell.com and Propertybase's pages on lwolf.com in October 2026. "Not listed" means the vendor's product page does not mention it.
Where Property Shell differs
Lead scoring your team can tune
Property Shell weighs up to 50 lead metrics, from calls and emails to meetings and last contact, and you choose how much each one counts. Enquiries from your website, landing pages and Meta lead ads are followed up by email, SMS or WhatsApp. Propertybase scores leads with Salesforce's Agentforce AI and matches them to listings.
Sales optimisation →Projects, lots and purchasers on one record
In Property Shell, every project holds its lots or apartments, and each purchaser record carries the lot, the deal terms and dates, the deposits and the settlement date. Sales and finance work from that one record. Propertybase presents its CRM around agents, listings and a deal pipeline that ends at commission payout. Its help centre shows that projects, buildings and units can be set up, but its product page does not present them.
Stock and deal terms next to the purchaser
Each lot or apartment in Property Shell shows its price, status, specs, purchaser and settlement risk on one screen. Prices and availability change instantly, and you can allocate stock to channel agents and sales groups. Deal terms and key dates sit on the same record, and those dates trigger the purchaser's next steps.
Support from people who know project sales
Property Shell is focused on one job: the CRM that runs project sales. Training and implementation are done by people who know project sales, and the same team stays with you from launch through to the final 10 to 15% of lots.
Settlement risk you can see early
Every transaction in Property Shell gets a settlement risk score, and purchaser and valuation inspections are booked with automatic reminders. After settlement, defects are logged with photos through the defects period.
Settlement management →
A site map and a channel agent portal in the same system
In the display suite and on your project website, Property Shell's interactive map shows live availability for each lot or apartment, with access set by role. SeeShell, an optional add-on, gives channel agents their own login to browse your projects and reserve lots, and every reservation lands in the CRM. Neither feature is listed on Propertybase's product page.
Interactive mapping →Propertybase runs natively on Salesforce, with Salesforce Flow, Agentforce AI and more than 4,000 apps on Salesforce AgentExchange.
Propertybase lists customers in more than 60 countries and supports multi-office and multi-territory structures.
Lone Wolf Authentisign is built into Propertybase, so offers are sent, signed and tracked in one place. Property Shell tracks deal terms and dates in the CRM.
Pricing and implementation
Property Shell prices each customer individually, per user or per project, based on the plan, the modules you need and the size of your projects. Billing is monthly with no setup fees. The four tiers and their features are on the pricing page. Implementation typically takes 3 to 4 weeks, and you can roll out one module or one project at a time.
Propertybase lists a starting price of US$89 per user per month, billed annually, with the Salesforce licence included (checked October 2026). Its website does not list plans, minimum user numbers or an implementation timeline, and it sells through a demo. Prices for either product can change, so check current pricing with each vendor.
Moving from Propertybase to Property Shell
Data migration, onboarding and training
Every plan* includes data migration, onboarding and training.
Set up with the Property Shell team
The Property Shell team sets up your stock, deal terms and workflows with you.
One project at a time
You can move one project first while the others finish in Propertybase.
*The Advanced and Enterprise plans add advanced data migration services, and Enterprise adds dedicated onboarding and implementation.
Trusted by leading property teams
We power projects of every scale.
“Setting up business systems from scratch is usually a painful process, but with Property Shell we were live in weeks, and the full setup, including property portal integrations came at no extra cost. The equivalent Salesforce implementation would have run into six figures before we could even start managing leads. We've since asked for things well beyond what most agencies would need and Lloyd's team has delivered every one of them.”
“Property Shell is an incredibly valuable platform that our sales and marketing teams rely on every day. From capturing and managing lead information through to tracking sales conversions, it provides everything we need to efficiently manage the customer journey from enquiry to settlement.”
“Property Shell has delivered returns we hadn't even anticipated. What we save in time and resources every month far exceeds the cost of the platform. We wish we had made the switch sooner."
“Property Shell has become the central hub for all of our project activity. Every team member knows exactly where things stand, deadlines are met and nothing gets missed. It's the backbone of how we run our developments."
“McGrath Projects had been looking for a bespoke solution for our CRM needs and had considered several ‘off the shelf’ options. We then met the team at Property Shell. They went to great lengths to understand our business – particularly the journey both buyers and developers take when marketing a project ‘off the plan’. From onboarding through to ongoing support, the Property Shell team has been exceptional."
Questions about Property Shell and Propertybase
Still have questions? Our team is here to help you find all the answers!
Are Property Shell and Propertybase the same company?
No. Property Shell is a CRM for selling new developments, founded in Melbourne in 2014, with team members in Canada and the US. Propertybase is a real estate CRM built on Salesforce and owned by Lone Wolf Technologies since 2021. The two products are not connected.
Is Property Shell an alternative to Propertybase for property developers?
Yes. Property Shell is built for developers and project marketers, with stock, channel agent allocation, deal terms, deposits and settlement on the same record as each purchaser. Propertybase's product page is aimed at real estate agencies, agents and teams.
Is Propertybase available in Australia?
Propertybase lists customers in more than 60 countries. Lone Wolf Technologies, which owns it, lists offices in the US and Canada and none in Australia (checked October 2026). Property Shell is based in Melbourne and built around Australian off-the-plan sales, deposits held in trust and settlement.
Can Property Shell connect to the tools we already use?
Property Shell connects to Outlook, Gmail, Mailchimp, Aircall, Xero and Meta lead ads, and its Inbound Leads API accepts enquiries from websites, landing pages and ad platforms. Other integrations, including listing sites, can be built for your projects during onboarding.
How much does Property Shell cost compared with Propertybase?
Property Shell has four plans (Essential, Performance, Advanced and Enterprise), billed monthly with no setup fees. The price is quoted per user or per project, for your team. Propertybase lists a starting price of US$89 per user per month, billed annually, including the Salesforce licence (October 2026).
How long does it take to switch from Propertybase to Property Shell?
Implementation typically takes 3 to 4 weeks, depending on the number of projects and how much data moves across. Teams can start with one project and add others later.
See Property Shell on your project
Bring one live or upcoming project to the call. We will show you how leads, stock, deal terms, deposits and settlement would run for it in Property Shell.
