Feature Update: Email Marketing

Email Validity & Deliverability

• System flags invalid phone numbers and tracks email bounces/deliveries, so new email campaign auto exclude hard-bounced or undeliverable address by default

Optimised Email Deletion

• Lead timeline emails can now be deleted individually or in bulk by removing all emails from a specific address

Automation Triggers on Validity Flags

• Valid/invalid phone and email flags can drive automation (e.g. SMS only if valid number, email fallback if not) to avoid triggers unactionable call/SMS flows

Open-Base Targeting

• Campaigns can be filtered to only recipients who opened previous emails, boosting open rates and sender repututation