We build software for the people behind great property projects
We're a vibrant community of innovators, problem-solvers and property technology specialists, founded in Melbourne, Australia and now operating across South East Asia and North America. We bring the moving parts of project sales into one connected place - with more clarity, more control, and a lot less chaos.
Property projects are complex. Your systems shouldn't make it worse.
There are leads to nurture, buyers to guide, stock to manage, contracts to track, deposits to receipt, teams to align, reports to prepare — and deadlines that rarely wait politely in line.
Generic CRMs weren't built for this. Property Shell was.
We're not a horizontal platform configured for property. Every decision in the platform has been shaped around the real pressures and commercial realities of project sales — from first enquiry through to final handover.
To give the people behind property projects the clarity, control and confidence to deliver their best work.
Our mission is to make that work easier, clearer, and more connected. We want property businesses to spend less time wrestling with disconnected systems and more time doing the work that actually matters: building trust with buyers, supporting their teams, and bringing quality projects to market.
"Great property experiences come from capable people, strong process and the right technology."
Four principles behind everything we build
Purpose-built beats patched together
Property sales has its own language, workflows, and pressures. The best technology for the industry should be built for those realities from the ground up — not adapted from a generic sales tool.
Clarity creates confidence
When teams can see what's happening across leads, stock, sales, contracts, deposits, and reporting — they make better decisions and avoid unnecessary surprises.
Software should support people, not bury them
Good technology makes work feel simpler, not heavier. We build tools that help teams move faster, communicate better, and stay focused on what matters.
Partnership matters
Technology works best when it is backed by people who understand the industry. Property Shell combines technology with onboarding, implementation, configuration, support, and industry knowledge.
Building better property projects
Servicing projects from $5m boutique developments to major $1 billion+ precincts
Trusted by property teams for over a decade
Supporting 22,000+ automations and 15,000+ customer interactions each year for the average project team
The people behind the platform
The specialists who build, support and grow Property Shell.
Lloyd leads the overall direction, commercial strategy and growth of Property Shell, with a focus on solving real industry problems and building long-term value for clients.
Joshua leads the technology strategy, architecture and development of the Property Shell platform, ensuring it remains secure, scalable and ready for the future.
Shashika leads product development and continuous improvement, shaping Property Shell around the real needs of property teams and their day-to-day workflows.
Valmir leads client onboarding, implementation and ongoing support, helping customers get the most out of Property Shell across their projects, teams and processes.
Christian leads sales and marketing, working with property businesses to understand their challenges and connect them with the right Property Shell solution.
Trusted by leading property teams
We powers projects of every scale.
“Setting up business systems from scratch is usually a painful process, but with Property Shell we were live in weeks, and the full setup, including property portal integrations came at no extra cost. The equivalent Salesforce implementation would have run into six figures before we could even start managing leads. We've since asked for things well beyond what most agencies would need and Lloyd's team has delivered every one of them.”
“Property Shell is an incredibly valuable platform that our sales and marketing teams rely on every day. From capturing and managing lead information through to tracking sales conversions, it provides everything we need to efficiently manage the customer journey from enquiry to settlement.”
“Property Shell has delivered returns we hadn't even anticipated. What we save in time and resources every month far exceeds the cost of the platform. We wish we had made the switch sooner."
“Property Shell has become the central hub for all of our project activity. Every team member knows exactly where things stand, deadlines are met and nothing gets missed. It's the backbone of how we run our developments."
“McGrath Projects had been looking for a bespoke solution for our CRM needs and had considered several ‘off the shelf’ options. We then met the team at Property Shell. They went to great lengths to understand our business – particularly the journey both buyers and developers take when marketing a project ‘off the plan’. From onboarding through to ongoing support, the Property Shell team has been exceptional."
See the platform built for your projects
Book a 15-minute, no-obligation conversation about our platform and your needs.
