CRM Is Ready For Disruption, Especially In Real Estate

2 minute read


The landscape of Customer Relationship Management (CRM) systems has undergone a remarkable transformation in the 25 years since Salesforce's inception in 1999. Today, CRMs power businesses worldwide and constitute the largest share in the overall enterprise software market. By 2022, the CRM market had reached a valuation in the trillions of dollars, with a significant portion of this market being dominated by "generic CRMs." What distinguishes generic CRMs is their adaptability across a wide range of industries, lacking specialization for any single sector. Nevertheless, the CRM market is continually diversifying, with the emergence of "industry-specific" solutions tailored to sectors such as healthcare, finance, real estate, law, insurance, recruitment, hospitality, and automotive, among others.

There is one crucial advantage that industry-specific CRMs hold over their generic counterparts. Industry-specific CRMs offer a competitive edge by tailoring their functionalities to cater to the unique requirements of particular sectors, without necessitating extensive customization, internal software developers, or CRM consultants. While generic CRMs are prized for their versatility, their greatest strength can also be their weakness. Adapting them to suit specific industry needs can be a labour-intensive process, demanding significant resources, consultants, and software developers. This can hinder a company's agility and competitiveness, making generic CRMs less than ideal for many businesses.

What businesses truly need is a CRM that aligns with their industry, developed with a particular niche in mind and validated by professionals in the field. Industry-specific CRMs excel in this regard by doing much of the hard work in advance. They are meticulously designed to fit the specific job roles, processes, workflows, and challenges of a particular industry, drawing from years of experience and collaboration with clients who use the software daily. This ready-made approach significantly reduces the need for redundant customization efforts and allows businesses to focus on what they do best.

In today's rapidly evolving business landscape, speed and productivity are paramount. A CRM should not just track activities but accelerate them. It should empower salespeople and organisations to be quicker and more efficient. This is where the bespoke CRM solution stands out as a major advantage over generic counterparts. By eliminating the time-consuming and resource-intensive process of customization, industry-specific CRM systems allow businesses to hit the ground running, making them not only a smart choice but potentially the future standard for CRM adoption. As the demands of businesses evolve, we may witness the rise of industry-specific CRM systems as the go-to solution, tailored to perfection, and ready to power the productivity of the organisations and salespeople of tomorrow.

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