Project Launch: Key Takeaways From Successful Launches

3 minute read


Project Launch: The Aussie Way

As the leading platform for project marketing, we’ve had the privilege of working alongside some of the best property developers and project marketing agencies in Australia and New Zealand. Australia is no stranger to selling off the plan, also known as presales in other countries. This approach has been a cornerstone of our real estate market, and we’ve incorporated this knowledge into our platform. We believe developers need full control over their projects, furthermore we believe project marketers need industry-specific tools to manage sales and marketing.

Key Takeaway: From the get-go, select a "project champion". Your Project Champion will take on key responsibilities, including coordinating the implementation process, facilitating training sessions, and providing valuable feedback to enhance our collaboration. They serve as the bridge between your team and ours, helping to streamline communication and ensure a seamless experience.

Project Setup - Data Migration:

Timeframe: 2-3 weeks

At Property Shell, we understand the importance of data. That’s why we’ve developed best practices for migrating your property, sales, and lead data. Our implementation team and technical account manager will schedule a meeting with you to discuss your data needs. Then, our onboarding team will clean, structure, and ingest all your data to set up your project.

Sometimes, not all data is available at once, but that’s all good! Property Shell will set up your projects as the data becomes available. We might need to have more than one meeting through this process to ensure we’re maximising all available data.

Key Takeaway: The more data, the better. Remember this is the foundation of your team's data structure and it will be used to make important decisions later down the road, so take the time to make sure that we are working with the all relevant data that you have at your disposal. The more complete, the better.

Integrations: Connect and Test

Timeframe: 1 Week

Understanding your available lead sources is critical. We’ll spend 2-3 weeks making sure all lead sources are connected and tested. Some sources, like Meta, Domain, Microsoft 365, and G Suite, can be connected in 30 seconds by users with login credentials. Other lead sources, like project websites, can take our implementation team up to a week to connect and requires coordination with your web developer.

Key Takeaway: You want Property Shell to be fed data automatically without ever having to lift a finger, so make sure you discuss all available lead sources with your Property Shell account manager so the info flows through automatically.

Setting up Autoresponders and Templates:

Timeframe: 3 Weeks

Once users have received a welcome email and have logged into Property Shell, they can create their own templates with our template builder. These templates can be sent to individual leads or segments within Property Shell in a couple clicks, but they will also be the foundation of your automated marketing cadences, explained in the next section.

Create Customer Journeys:

Timeframe: 2 Weeks

Use Property Shell’s in-built template builder or work with a designer/marketing agency to create templates which will be used as autoresponders, or in automated marketing cadences.

Key Takeaway: Once Property Shell is live and key user groups have been trained, your Property Shell account manager will reach out to discuss setting up automated customer journeys.

Training: We’ve Got Your Back

Timeframe: Ongoing

We offer ongoing training, with more frequency in the first 2 months. We cater to different teams, including Sales, Marketing, Admin, Development, Finance, Legal and Channels. For example, we’ll show your sales team how to manage leads and help your marketing team navigate reporting and understand lead sources and referrers.

Key Takeaway: Training is ongoing and part of our service. We're always happy to arrange more training sessions as needed.

Why Set Up Your Project Early?

Setting up your project early minimises risk and allows more time for testing. It also gives you more time to adjust customer journeys, marketing automations, and customisations to Property Shell.

With Property Shell, we’re your dedicated project partners, always just a phone call or email away. We’ve been through this many times, across many different types of projects, both commercial and residential. This is our expertise. If there’s anything you’re unsure of or interested in hearing from us on, we’ll be there to guide you through it.

Behind all successful project launches is the harmonisation of marketing strategy, a sales team's hard work, great product, and technology which maximises your efforts, reduces risk, and gives you full control.

So, let’s get cracking to maker your next project a ripper!66035145dd3ae.png

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